Defining your lead stages - the processīefore you start creating the lead stages for your business, understand how your sales process works. This will help you plan your sales process and understand what steps you need to take to convert your leads into paying customers. Similarly, you can define lead stages in the sales funnel for your company. Over time, you are likely to be asked for a meeting or a call.īased on your engagement with the company, you are now at a particular stage in their sales funnel. In the upcoming days or weeks, you’ll receive different kinds of content through email communication. You have now become a “lead” for the company. While you may not be ready to purchase the advertised product immediately, you’ll likely enter your email address in exchange for a newsletter or some valuable content, like a free eBook or a checklist. Once you do, you’ll be typically taken to a landing page or an article by the company. You won’t click on all these ads, but when one incites your interest, you’re likely to do so. You must have seen this yourself many times. The internet is filled with ads, on social media, on search engines, and even websites. Lead Stages - Not all the leads you acquire will purchase When you define lead stages, you can track them from the moment they enter your funnel to when they move to the opportunity stage - basically, end-to-end through various stages.
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